Anokhi

Anokhi is a fashion boutique located at 13 Nizamuddin East Market in Delhi. Founded in 1970 by John and Faith Singh, the ethos of Anokhi is rooted in craft conservation and development through design. The business is distinguished by its prints, silhouettes, and product quality, functioning as an alternative role model for good business practices and the ongoing revival of traditional skills.

The collections are developed in the design studio located on the outskirts of Jaipur and include unique and original clothing pieces, textile furnishings, accessories, and sleepwear. Anokhi works closely with skilled artisans practicing traditional techniques such as block carving, block printing, dyeing, embroidery, and bead work. To preserve the quality and constancy of the products, Anokhi provides a personalised, in-store experience for customers. Anokhi products are not sold online in India.