Anokhi

Anokhi is a fashion boutique located at Shop No. 5, Ajit Bhavan in Jodhpur, Rajasthan. Founded in 1970 by John and Faith Singh, the business is rooted in craft conservation and the development of traditional skills through design and project funding. The boutique offers unique and original clothing pieces, textile furnishings, accessories, and sleepwear that reflect the rich heritage of India's craft community.

Distinguished by its distinctive prints, silhouettes, and product quality, Anokhi collaborates with skilled artisans including block carvers, printers, dyers, embroiderers, and bead workers. The ethos centers on maintaining an open relationship with artisans and providing sustained work throughout the year. Collections combine traditional techniques with contemporary design, drawing from an extensive archive of swatches, paper patterns, and samples spanning over fifty-four years of creativity.

To preserve product quality and consistency, Anokhi provides a personalized, in-store shopping experience for customers. The boutique operates from Monday to Saturday between 9.45am and 5.15pm. Products are not sold online within India, and customers are encouraged to visit the shop in Jodhpur to access the collections.