Anokhi

Anokhi operates as a fashion boutique located at 14, Bazaar Saint Laurent St in Puducherry, open from Monday to Saturday between 9.45am and 5.15pm. Established in 1970 by John and Faith Singh, the enterprise is rooted in craft conservation and the development of traditional techniques through design. The collections feature unique handmade clothing pieces, textile furnishings, accessories, and sleepwear that reflect India's rich craft heritage.

The brand works closely with skilled artisans, including block carvers, printers, dyers, embroiderers, and bead workers, to provide sustained year-round work. By combining contemporary design with traditional workmanship such as block carving and printing, Anokhi creates distinctive silhouettes and products. All collections are developed in a design studio located on the outskirts of Jaipur, and the business maintains an archive spanning over fifty-four years of creativity and craft industry collaboration.

To preserve product quality and constancy, Anokhi focuses on providing a personalized in-store experience for customers. The enterprise does not sell any products online within India, and customers must visit a physical shop or official stockist to access the collections.