Battala Sporting Club

Battala Sporting Club, located on SN Banerjee Rd in Barrackpur, is a sport and fitness facility known for organizing large-scale community celebrations and Kali Puja events. The club marks its 65th year with a grand celebration featuring a gigantic 80 ft Kali idol. The festival spans four to five days and brings the community together for worship and cultural connection.

The annual celebration attracts significant crowds, including state ministers, government officials, Tollywood actors, singers, and other prominent personalities. Past events featured performances by actors such as Ankush and Oindrilla, alongside accomplished singers and dancers. The club offers brand visibility, brand engagement, product sampling, and brand reinforcement opportunities during the festivities through integrated promotion plans covering radio, digital media, public relations, on-ground events, and out-of-home advertising.