BTWN

Located in Matunga East, Mumbai, BTWN is a brand dedicated to providing tailored hair and body care products for children and tweens aged 5 to 14. Founded by Reshma Krishnan, the enterprise addresses a specific market gap by offering dermatologically recommended formulations that support the developmental needs of growing kids. The product range includes SPF 50 PA++++ sunscreen along with various targeted shampoos and conditioners formulated for regular hair, curly hair, anti-dandruff needs, sports care, and everyday use.

Items such as the aloe vera and oatmeal-infused curly hair shampoo help hydrate, define curls, and tame frizz. The collection is designed to be gentle yet effective, helping children manage daily grime and sweat while turning routine self-care into an empowering habit. Operating hours are Monday through Sunday from 10 am to 6 pm, with price points ranging from ₹600 to ₹1400. Customers can purchase items such as individual shampoos for ₹700, conditioners for ₹750, sunscreens for ₹600, and bundled sets like the regular shampoo and conditioner combination for ₹1,400.