Sōnchiraiya

Sōnchiraiya is a womens clothing store based in Mumbai, Maharashtra. Founded in 2017, the brand focuses on creating ethnic wear for the modern woman by reimagining traditional Indian textiles with a contemporary sensibility. The store offers handwoven Kota Zari sarees crafted by master artisans, alongside authentic Real Zari items, dupattas, lehengas, and jackets.

The enterprise works to preserve India's timeless weaving heritage and supports artisan communities by restoring livelihoods and looms in Kaithoon through the revival of Zari Kota. The collection features sustainably made, pure and precious materials designed to function as heirloom fabrics and cultural keepsakes.

Customers can visit the store in Mumbai to explore the heritage, signature, and revival collections. The business operates from Monday through Saturday between 10 am and 7 pm.