Start Strong Model

Start Strong Model, located in Panchkula, provides startup coaching built on the experience of building startups for over twenty years, including co-founding MobiKwik. The enterprise focuses on helping founders avoid avoidable mistakes related to building for the wrong audience, guessing on pricing, or scaling prematurely. The coaching services are designed for individuals at different stages of entrepreneurship, whether they have a new idea, are unsure about competition, have already started working, find that their built product is not working, or are building alone without a co-founder.

The offerings include one-on-one coaching engagements built around specific situations to validate ideas and understand competition. Additionally, team training provides UX and design thinking workshops for corporate teams, while self-paced online courses cover founder fundamentals and go-to-market strategies. Founders can also access free resources such as tools, checklists, and thinking frameworks. Led by Sunali Aggarwal, who brings extensive experience from founding multiple startups and educational backgrounds from institutions like IIM Ahmedabad and NID, the coaching aims to provide clarity, direction, and practical frameworks for entrepreneurs in Panchkula and beyond.