Vichitra Collection

Established in 1996, Vichitra Collection is an MSME-registered and ISO 9001:2015 certified family-run enterprise located in Pitampura, Delhi. The brand is dedicated to preserving and promoting India's rich handloom and textile heritage by introducing traditional artisanal textiles and made-ups to customers in North West Delhi.

The store offers a wide variety of ethnic wear and lifestyle products, including sarees of India, unstitched suits, dupattas, fabrics, kurtis, tunics, dresses, jackets, kurtas, cotton yoga pants, handicrafts, yoga cotton mats, paintings, skirts, fashion jewelry, and corporate or personal gifts. Sourced directly from skilled rural weavers and artisan families across India, the collections feature loom crafted winter collections, winter silk sarees, and festival weaves that reflect generations of traditional craftsmanship and sustainable, low-impact techniques.

Founded by Mr. Anil Kumar Aggarwal, who brought decades of experience from the Crafts Museum and the Surajkund Crafts Mela, the enterprise creates direct access to authentic crafted products made by master artisans. Each textile and handicraft piece highlights indigenous skills, natural craftsmanship, and the cultural stories behind every woven creation.